How to Harness Facebook Carousel Ads for Your Marketing Campaigns

Facebook is always updating and adding to its features to better serve both marketers and consumers equally. Have you ever heard of Facebook’s Carousel feature before? It’s a feature that’s popularly known for allowing users to post multiple images and even links in a single post or ad. Get to know Facebook Carousel a little better and learn how you can use them to benefit your business.

Carousel ads can be used to highlight one particular product

To create a Carousel post, simply drag and drop images on your wall. You will then be shown a preview that contains at least one image, after which you’ll have the option to add more images. Use this feature to highlight an aspect of a specific product. The more pictures you add to your post, the fewer you’ll need to upload directly.

Carousel ads can also be used to illustrate how a customer can use a product

With multiple pictures, you can showcase how to use your product via step-by-step process. This way, you give users a good idea on what they can expect from a product or service before they purchase it.

Carousel ads can tell a story that shares a brand’s message

Facebook Carousel allows you to tell a story using pictures. Everybody loves a good story, so harness your pictures to share your brand’s message and engage with your customers.

Carousel ads can be used to share and promote articles

It bears repeating that Carousel not only allows you to post multiple pictures, but multiple links as well. This can be especially useful for sharing articles with related topics. This can be an effective way to retain your readers’ attention and convince them of the value of your product or service.

Source:

The Ultimate Guide to Facebook Carousel Ads, blog.bufferapp.com