Color Symbolisms
Colors play a huge role in how people perceive imagery. Use this to your advantage by understanding what certain colors symbolize. For example, blue is often associated with dependability and strength. Green often symbolizes growth and health. Choose an image where the predominant color fits your branding and what your product/service has to offer.
Social Proof
Some consumers still associate online ads with a bit of risk. One of the best ways to alleviate that sense of risk is through social proof. When writing the headline or copy of your Facebook ad, try showing how many people have benefitted from your product/service or integrate a client testimonial. A good example would be, “Join 3,000 people…”
Exaggerated Claims
Naturally, exaggerated claims are a big no-no when it comes to advertising on Facebook. Hyperbole sets up expectations too high and if you are unable to meet those lofty expectations, it reflects poorly on your business. The last thing you want is to make an exaggerated claim that creates a negative impact on your business’ credibility, which will make it harder to attract new customers.
Call to Action
Lastly, be sure you implement a clear and powerful call to action. If possible, your call to action should be the headline of your Facebook ad. This helps eliminate ambiguity and helps the user understand what he or she will be getting in return for clicking your ad. A compelling call to action makes every click more meaningful and helps boost your overall conversion rate.
Sources:
5 Fundamental Principles to Create Stunning Facebook Ads, entrepreneur.com
The Psychology of Color in Marketing and Branding, entrepreneur.com
Some consumers still associate online ads with a bit of risk. One of the best ways to alleviate that sense of risk is through social proof. When writing the headline or copy of your Facebook ad, try showing how many people have benefitted from your product/service or integrate a client testimonial. A good example would be, “Join 3,000 people…”
Exaggerated Claims
Naturally, exaggerated claims are a big no-no when it comes to advertising on Facebook. Hyperbole sets up expectations too high and if you are unable to meet those lofty expectations, it reflects poorly on your business. The last thing you want is to make an exaggerated claim that creates a negative impact on your business’ credibility, which will make it harder to attract new customers.
Call to Action
Lastly, be sure you implement a clear and powerful call to action. If possible, your call to action should be the headline of your Facebook ad. This helps eliminate ambiguity and helps the user understand what he or she will be getting in return for clicking your ad. A compelling call to action makes every click more meaningful and helps boost your overall conversion rate.
Sources:
5 Fundamental Principles to Create Stunning Facebook Ads, entrepreneur.com
The Psychology of Color in Marketing and Branding, entrepreneur.com
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